Business Development to Make Your Business Better…
There are so many issues to focus on in the window film markets that it’s difficult to pin down a small group of them for just this edition so here’s just a few for starters…
Residential Business
Residential is not dead, it is still there. Try avoiding the trap of thinking it’s gone. However, the reality is that residential buyers have changed and so have their buying habits.
These changes started long before the economy downturn. Residential sales for film now require more marketing partners, more patience in the selling, less absolutism in promoting products, more agreements by customers during the selling steps and most of all…dealers better understanding the buying needs of customers versus just focusing on their film needs.
Key to Successful Partnering
Partnering with other businesses has been and always will be one of the best kinds of marketing for your businesses. However, the key to successful partnering is simple.
Building successful partnering programs with other business people begins with focusing on the business that you can deliver to whoever you are partnering with rather than looking too quickly for what business they can bring to you. History has shown that the best partnering results occur when this philosophy is used from the start going into the relationship.
Online Marketing Through Social Networking
We would be remiss if we didn’t include marketing with online social networks…these online services are powerful marketing tools. At the same time, keep in mind that they come with their own baggage and challenges. Charging into them aimlessly is costly and often foolish.
One key liability that is too often ignored from the onset is that they require significant time and focus each day and week to be truly effective. If the time is not properly invested, you may end up just trading one sales dollar for another and not really securing the gains that you might have been seeking. For now, it would be a good idea to consider the following:
- Plan on two hours weekly for this segment of your online marketing.
- Investigate the many online service tools available beyond the social networks themselves. There are numerous online resources to help build effective network campaigns.
- Take the time to plan your targeting with accuracy. Don’t fall into the shotgun approach. Social networking may seem like a broad brush approach. In reality, it can be pinpointed and targeted better than other forms of advertising.
The Strategic Edge Series is brought to you by Vision Quest Distributing in partnership with Viscon Services. For more information on how your company can benefit from the assistance of a business development specialist, please contact us or visit us on the web.
Tags: business development
