There are so many issues to focus on in the window film markets that it’s difficult to pin down a small group of them for just this edition so here’s just a few for starters…
Which best describes your business, “Customer Service Focused” or “Customer Oriented?”
Many people would cite that they build their business around the motto “Customer Service is Job One!” It oftentimes gets tied up into what is called your “value proposition” or that promotional promise that you market to your customers. Understandably, keeping your customers happy is probably the most important job your company has. If customers feel good about your company and the products or services it provides, they will not only be less inclined to switch suppliers, they will be more inclined to increase the amount of business they do with you.
The basic truth in business is that repeat business, from faithful customers, is the business that builds your profit. We have all heard that, statistically, it is much easier to keep a customer and sell other products and services to that customer than it is to gain new customers. So what is the most effective way to gain repeat business? Is it by providing superior customer service or is by being customer oriented? Be careful with your answer, there is a difference between the two terms and nowadays if you fail to understand which is the most important, you will not only fail to create a value promise, but you will fail on delivering it. Your customers will see more of a value cliche because you are disconnected from them and this is what will cause them to go elsewhere leaving yourself and your business to be eaten alive by your competitors who understand what it means to be customer oriented.
From the creators of the world’s first patented multilayered nano-ceramic window film comes Hüper Optik Ceramic 70 a hyper-clear breakthrough in ceramic window film technology. 100% dye and metal free Ceramic 70 has the ability to select high amounts of infrared energy and filter them out while allowing high light transmission. The result is an optically exquisite clear film that rejects 47% of the solar energy and 99% of the the sun’s damaging UV rays.
(September, 2011-HOUSTON) Hüper Optik USA, a pioneer of the first multilayered, true nano ceramic window film, has hired Ron Jones, LEED AP, as national sustainability manager, effective September 26. Mr. Jones, who brings a wealth of knowledge in the window film and sustainable/energy efficiency arenas, will work closely with the company’s regional marketing distributors to develop new business among national commercial accounts looking to save energy.
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If you asked a business owner if they would like to develop more business for their companies, most would say “yes!” Great now that we know what everyone wants, why doesn’t it happen? If every business owner wants more business really then it should be a simple process that of going out and developing more business. So why are a lot of companies still struggling?
In an effort to increase awareness and raise the profile of the window film industry, the International Window Film Association (IWFA) has unveiled an updated website. The new website has undergone a complete overhaul, increasing functionalities and overall user experience.
There are many new exciting features on the new IWFA website, notably:
The MFester’s love Hüper Optik! And we love them! In support of this rapidly growing international community Vision Quest Distributing will be a Silver Sponsor with Hüper Optik Widow Films at the MFest V in Las Vegas, Nevada April 22-24 2011.
Tightening IECC standards for insulation U Factors have given renewed vitalization to the Low E window film market. In the last year or so the release of Solutia Performance Film’s Enerlogic® 35 (and soon to be released Enerlogic 70), as well as the newly released 50% vlt Panorama™ Low E film by Bekaert Specialty Films will no doubt find their way onto more and more windows. The impressive low emissivity performance values of these films will increase the insulating values of existing windows helping to reduce heating costs on homes and commercial buildings. As with all window film technologies there are positive aspects but they come with a few come a few negatives as well. We want to focus on one in particular and help window film professionals avoid potential problems.
I wish I could read Arabic 
but no matter what language you speak the point is clear. Hüper Optik’s Ceramic 20 goes up against a 99% IR rejecting film. Which film can reduce enough energy to get the pinwheel to stop? Take a look and see.
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