• For Immediate Release: April 6, 2012
Contact: Harry Rahman hrahman@huperoptikusa.com
(April 6, 2012—HOUSTON) Hüper Optik USA, a leader in the Global markets of window film and energy
solutions, has granted Vision Quest Distributing, LLC exclusive distribution rights to the Arizona, Colorado
and New Mexico territories.
Vision Quest Distributing is holding a drawing via our Facebook page and the winner will receive a free Digital Solar Power Meter valued at $135.00! The Solar Power Meter by EDTM is a state of the art energy measurement tool that can be used to demonstrate the effectiveness of performance glass and window films.
Free stuff is always cool but cool free stuff is even better! To enter, all you need to do is head over to our Facebook Page and click the “Glass Meter Giveaway” tab. Fill out the entry form and you are done. Contest begins Thursday March 15, 2012 and ends on Thursday March 29, 2012 at 11:59pm. The winner will be announced on our Facebook page on Friday March 30, 2012 at 10am Pacific Standard Time. See the contest rules for more details.
A report in the LA Times notes that California has a flourishing underground economy of employers who pay their workers cash under the table to avoid payroll taxes, workers’ compensation insurance and other government mandates. This activity is costing the state about $7 billion annually in lost tax revenue and undercutting companies that play by the rules. This means that tax-paying companies, consumers and taxpayers are stuck paying the bill for cheats.
There is and old saying that “time and unforeseen occurrences befall us all.” Unfortunately, that still holds true down to this day. Last week it literally hit home for a fellow window tinter named Brandon Arpkewhen his home in Wisconsin caught fire last week. Thankfully, his family is alive and well, however his business that he ran out of that home along with all of his personal belongings, those of his daughter and girlfriend were destroyed in the fire. Sadly, they lost their cat that was very dear to them to the fire so there is a lot of emotional damage as well as the obvious physical damage. Brandon’s insurance is not covering his needs so at the moment he is in need of help and support.
Resource marketing is the best way to grow your business. Market studies reveal a crucial marketing component for all sizes of companies to be competitive. It is Resource Marketing – the process of partnering with your existing relationships beyond levels of past markets.
If there is one consistent reaction from most owners when discussing their companies it’s the linear and single minded focus they show in using only sales totals to define the success of their companies. Sales are likely the number one metric for sure but the problem is how most owners limit their measurements to just sales.
There are so many issues to focus on in the window film markets that it’s difficult to pin down a small group of them for just this edition so here’s just a few for starters…
Which best describes your business, “Customer Service Focused” or “Customer Oriented?”
Many people would cite that they build their business around the motto “Customer Service is Job One!” It oftentimes gets tied up into what is called your “value proposition” or that promotional promise that you market to your customers. Understandably, keeping your customers happy is probably the most important job your company has. If customers feel good about your company and the products or services it provides, they will not only be less inclined to switch suppliers, they will be more inclined to increase the amount of business they do with you.
The basic truth in business is that repeat business, from faithful customers, is the business that builds your profit. We have all heard that, statistically, it is much easier to keep a customer and sell other products and services to that customer than it is to gain new customers. So what is the most effective way to gain repeat business? Is it by providing superior customer service or is by being customer oriented? Be careful with your answer, there is a difference between the two terms and nowadays if you fail to understand which is the most important, you will not only fail to create a value promise, but you will fail on delivering it. Your customers will see more of a value cliche because you are disconnected from them and this is what will cause them to go elsewhere leaving yourself and your business to be eaten alive by your competitors who understand what it means to be customer oriented.
From the creators of the world’s first patented multilayered nano-ceramic window film comes Hüper Optik Ceramic 70 a hyper-clear breakthrough in ceramic window film technology. 100% dye and metal free Ceramic 70 has the ability to select high amounts of infrared energy and filter them out while allowing high light transmission. The result is an optically exquisite clear film that rejects 47% of the solar energy and 99% of the the sun’s damaging UV rays.
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